- Discuss what we researched and how this helped us to develop our video - we looked at lots of Neyo's videos and other RnB music videos such as Jason Derulo, Beyonce etc, famous artists, with famous videos with similar narratives.
- What are the codes and conventions of real music products and how did we include them in our product? - we used a romantic narrative, slow pace, singing to the camera, lots of two shots of the couple together in romantic scenes or locations.
- Did we stick to/use any of Good-wins Theory points? Yes we used links between music and visuals and lyrics and visuals, demand of the record label and voyeurism.
- Discuss ways in which we used genre conventions to make our product look more professional, and make the genre obvious - using things like dance moves, close ups of singing towards the camera, and effects and filters are all conventions of RNB genre.
How effective is the combination of your main product and the ancillary texts?
- Did all three products work well as an overall package? The ancillary texts linked well due to the idea of the hat, although the music video doesn't link as clearly.
- What concept were we trying to show? - we was trying to emphasize the fact that the artist was in a day dream of imagining a relationship with someone he saw walking by.
- Do they attract the target audience? our video is targeted to all ages as its a certified PG due to the classification and guidelines of the bbfc, and there fore all our content is acceptable for all ages and our video uses a romantic feel, and narrative therefore attracting any age and any gender.
what have you learnt from your feedback?
- feedback on initial pitch- Our initial pitch didn't seem to attract a lot of positive feedback at first, because the idea we had in mind for the video lacked creativity and originality, so we felt we needed to make a change based on our feedback. We created a whole new pitch which had a real sense of originality to it to respond to the feedback.
- Feedback on rough cut - Our rough cut lacked enough clips and there was not enough pace between the cuts to give it a music video feel, we learnt from this and went out and recorded even more clips to add in for our final cut and also added clips on top of longer clips to allow more cuts.
- Feedback on final cut - After finishing our final product a lot of the feedback which noted the flaws of our product was about how they didn't really understand the quick reverse clips in the middle of the video. If we could improve these clips now, we would add either a clip of a clock running in fast reverse or a text box with the date/time running quick reverse.
How did you use new media technologies in the construction and research, planning and evaluation stages?
- What ways did we use these products - We used photoshop to construct our digipak/magazine ad and used Final Cut to edit our music video to a high quality. We used blogger to write up our evidence and keep up-to-date with progress.
- How did they help you create a successful product -
- What ways did/didn't the technologies help you be creative -
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