Evaluation; Saffy.

1) Our media product not only uses but also develops and challenges the typical forms and conventions of real media products. We use the forms and conventions through the use of researching other proffesional media products and putting these ideas into our own media product. For us the main thing we wanted to focus on was to make sure that our video had a clear and understandable narrative, however as a group we found it difficulkt to come up with a narrative for the song as the lyrics were very repetative, and couldnt tell much of a story. After researching into other music videos we quickly came up with a narrative we felt would work and sell a story to the viewers. We tried to ensure that we stuck by Goodwins Theory by using his points to help us make our product look more proffesional, we wanted to make links between music and visuals, we used the pace of the shots, with the pace of the music but then challenged this convention as we reversed the second half of our video, therefore it changed the overall pace of the video which the audience would not be expecting although we had posotive feedback from this effect.
Aswell as this we also tried to stick to other conventions such as demand of the record label, which is why we have used excessive use of closeups of the artist, to show that the artist is the main focus of the video. Also the links between lyrics and visuals, which we found a little tricky, but when the line is ''think about it you and me together'' where we have got the artist daydreaming about the being in a relationship with the female character, he is also singing to the female character in some parts of the video, we've included romantic scenes and locations to emphasize the lyrics and almost exaggerate it when he says, ''loving eachother, you and me together, think about it''. Therefore i think we do use many of the conventions aswell as trying to develop and challenge some of them.

2) When putting together our media product and our anchillary texts, we tried to ensure that there was an obvious link between them. The main combination we have between them all is the main focus of all 3 being the artist. For our magazine ad we have used one large image of the artist standing up, and linked this with the digipak by using similar images of the artist in the same costume, but the main iconic part of the anchillary texts is the hat we have used. We have tried to make it a 'theme' of our anchillary texts, and after researching about our artist we found out that our artist is well known for the amount of hats he owns and the fact he is always seen in one, therefore making it easier and more recognisable to the target audience to know our artist.
Unfortunately in our video we did not use a hat, but we hoped that being an obvious RnB genre music video (aqnd hats being a typical feature) that the costume itself, and the dance moves and other conventions of RnB would show that there is a link between the video and the anchillary texts, even though we didnt use a hat. However we did try and cooperate a less obvious link between our media product and anchillary texts, by using certain colours. In our magazine advert we have used black and white colours, aswell as some redish colours, which have also been used in our digipak, and this links to our video due to the fact alot of our shots we have filmed in black and white and we have tried to use the red to pick out the lighting we have used on certain clips. I think that the combination of the 3 is relatively effective as the audience would be able to recognise it quite quickly.
When thinking about our anchillary texts we had to ensure that it was suitable for our target audience, and as our video was classified a PG it was clear that we also had to use these guidelines throughout our magazine ad and digipak. We did this by ensuring that there was no hint of any sexual references between the two characters, and no promote of drug use, we were careful of wording, and also we thiought about things like colour and layout, as this would also be important when thinking about the suitable ages for our media products.
3) After looking at all our feedbacks it is clear that we have improved hugely since our first pitch. From when we first did our ideas from our pitch, it lacked massively any kind of narrative, or theme, or ideas, and we struggled as a group coming up with anything, so majority of our feedback was to try and come up with something and then repitch another time, so after alot of thinking we came back and repitched and got our first lot of feedback, having the feed back helped us to establish the negatives and posotives and what we needed to improve on. We continued on to producing our roughcut in which our response was overall posotive, we had included many of goodwins theories, and used some good effects, such as a split screen, and reverse shots,also we had used good locations and lighting, really emphasising a relationship, aswell as using a good variety of shots.