A 'typical' R&B video often consists in some part miming to the camera, either performance based or telling a story in the video in our case we are having the main singer (Christian) miming towards the camera.
The video's conventions are often focused on the physical looks of the artist or the extras, or the relationship between the artist and others. We are showing a relationship between the artist and a girl he sees.
In most of the R&B videos we looked at there was a big focus on 'showing off' your material possessions such as, expensive jewellery or cars etc, our video has a boat, and he will also be wearing smart clothing, therefore showing off.
In most R&B videos there is some sort of dancing, ranging from break dancing to hip-hop, to make known the artists ability as a dancer. Which leads onto alot of these videos being set in a nightclub or some sort of party atmosphere, we aren't going to be using any dancing but we are filming in a bar which could be seen as a 'party atmosphere'.
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