Analysis of Music Video

Analysis according to Goodwins theory.

Links between lyrics and visuals, there are lyrics in the song referring to the ''boss'' when thats sung there are repeated shots of a woman sitting at the head of the table in a conference, which gives the impression that she is the boss, as-well as the boss of the artist (in the video). There are constant links between music and visuals, as the faster the bet of the music the faster the transition of the shots, and the dance routine that is included in the video which is also a convention of RnB music videos. There is an excessive use of close ups of the female body, and these shots are also put into slow motion which could be seen as voyeurism of the ''female body''. The demand for the record label comes from the use of close ups of the artist which occurs throughout the music video as the artist is always singing towards the camera with a shoulders and head shot.