VMA Music Video Awards - Katy B

Katy B

Dark coloured clothes and leather represents her to be quite rebellious. From this promotional photo she comes across as an R&B artist. Her clothing style is quite individual which is symbolic of her music style. Her natural look could help her to appeal to a young audience. The general colours used in the image are quite plain and neutural and this could suggest that she is an artist that could appeal to wide range of audiences.

The music video definitely demonstrates genre characteristics due to the location being a gig venue/club and props like dj decks etc used and the artist seen interacting with these things.

With the relationship between lyrics and visuals you could argue that there is and isn’t a relationship. It could be suggested that there is due to the lyrics describing an energetic club atmosphere and the visuals showing a venue and crowds of people. On the other hand you could argue that the lyrics and visuals don’t relate due to the artist relating to herself in the lyrics whereas in the visuals she is the one performing the song, and not experiencing the energetic atmosphere of the club as much as those in the crowd. There are close ups of the artist singing, and also long shots of her performing on stage, her performing recurs across her other work.

Rinse presented Katy B's first single, "Katy On a Mission", which was produced by Benga and was released on 22 August 2010.[17][18] The single reached number 5 on the UK Singles Chart and number 1 on the UK Indie Chart. She is a dubstep, R&B, funky, house and UK garage singer Katy B performed at the London Jazz Festival in 2009 with Ms Dynamite,[19] who also featured on Katy's second single, "Lights On" which was released in the UK on 19 December 2010, where it debuted at number 4 on the UK Singles Chart.

Her third single "Broken Record" was released in March 2011, and peaked at number 8 in the UK.

Her fourth single "Easy Please Me" was released on 3 June 2011.

Her fifth single "Witches' Brew" was released on 28 August 2011.

Katy's debut album On a Mission was released on 4 April 2011, and peaked at number 2 on the UK Albums Chart.