Goodwin's theory

Goodwin’s theory    


ANALYSING WILLS FIRST VIDEO _ HOLIDAY

Music and visuals: We think that the music links well with the visuals because the songs pace is fast and the transitions used are cut quickly and also the change of location, and camera shots/angles.

Genre characteristics: The song comes under the genre of hip hop and the costume used fit well with the genre and in hip hop music videos stereotypically has ‘polo shirts, baggy jeans, ‘bling’ hats/caps’ which they have used in their music video to conform to those characteristics.

Voyeurism: There wasn’t any voyeurism used due to the fact the artist ‘will’ big man ting was looking straight at the camera. Which is another one of GOODWINS points Close up of the artist.

Intertextuality: There wasn’t much intertextuality used. It was mainly close ups or medium shots to show the location.

Visuals and lyrics: The lines in the song are as if dizzee rascal was talking to someone (a woman) and as he is talking to the camera it’s trying to show as if the camera is that woman. The different colours used as effects also links well because it is a summer song and everyone likes bright colours in the summer.

Demands of the record label:

The camera is focused on the artist throughout the video to ‘promote’ the artist as a brand to make him well known.

What worked well? The links between music and visuals, and lyrics in visuals, the lip syncing was good, and the timing worked well.